MBAs, Media & the Middle East.

ouds and grass-roots in abu dhabi.

Sana Munasifi touches on a great point in her recent review of the Fifth Annual Abu Dhabi Music and Arts Festival. She highlights the recently opened Abu Dhabi branch of the Arabian Oud House as an example of the type of grass-roots, ground-up, regionally relevant and contextual initiative (= investment) that may ultimately produce results [...]