MBAs, Media & the Middle East.

Creativeconomy – Ahmed Fahmy.

Driving back to the suburbs from an interesting meeting with Will Ward, editor of Arab Media & Society I was tuned in to the dependably entertaining company of the Erin and Zack show on Nile FM who were promoting a DJ Fido hip hop album launch party taking place at Al Sawy Culturewheel right as I was driving by it in Zamalek so I stopped to check it out.

The venue was a real find. It’s built into the foot of a Zamalek bridge underneath one of the city’s primary elevated traffic arteries. There’s an outdoor garden and two auditoriums and the eclectic programming (experimental theater, comedy, music) is on the alternative side.